Turning 2D to 3D

Using the help of my mate Mr Shaw (3D master) we started looking at the idea of making what would initially be a 'rough' mock up of the event.

Initially I just really wanted some walls and the balcony to which I could paint over and apply layers on in PS but it soon developed.

Image Prep

Painstakingly chopped out backgrounds ........

Boards

Event Idea Sketch

Initial Ideas Event Layout

Initial Design SEGA

Initial Ideas

Stands POS - Game Stores, Events ETC

Outdoor Activities where users can run around a map of the level, but where/how?

Game Pack - Limited run packaging

Poster Series

Bunble of past to present games

Retro gaming machine for francine of gaming retailers

Stand at gaming event

Tv advert, sonic running. Gameplay of first game which runs into second, third, forth etc

Evolution of man poster - Sonic 1 to present

Sonic Tour - Transported event

Briefs

Briefs I initially liked:

Fox
Green & Black's
SEGA
Warp

YCN Briefs

Here are the YCN briefs for us to choose from for this module.


20th Century Fox

Tell the engaging and compelling story of ‘Rise of the Apes’ in a way that jettisons conventional movie marketing to make the release the cinematic event of Summer 2011.


Boost

Give this energy brand a Boost; choose your audience, develop a product and packaging, then go to town to promote your product.


British Music Experience

Develop a digital campaign that communicates the richness of the British Music Experience to new visitors.


Direct Line

Ensure Direct Line is at the top of a consumer’s consideration when they’re looking for insurance.


Fairtrade

Create a film which will turn support of Fairtrade into passion for Fairtrade.


Fedrigoni

Bring Fedrigoni’s versatile range of papers to life to ensure they’re the paper of choice for existing and new customers.


Green & Black’s

Give new consumers a motivating reason to trade up to Green & Black’s.


Marks & Spencer

Create a visual identity for our Plan A campaign and develop campaign elements to bring your identity to life!


P&O Ferries

Create a flexible creative campaign that draws on the P&O brand heritage while embracing the future.


SEGA

Create a piece of communication that celebrates the 20th Anniversary of Sonic.


Ted Baker

Devise an integrated campaign for one of Ted Baker’s Product License collections: eyewear, footwear, watches or fragrances.


Thames Clippers

Inspire London’s residents and its visitors to travel by Thames Clippers - the fastest fleet on the river.


The Big Issue

Build awareness and understanding of The Big Issue ethos, business model and product, with a view to increasing reach and levels of audience engagement.


The Open University

Persuade 16 to 18 year olds to study for a degree with The Open University.


Tuborg

Develop ideas that will build the awareness and understanding of the Tuborg brand based on the theme, “Live Unleashed”.


Warp

Design the creative industry or music release of the future.


Whyte & Mackay

Create a compelling campaign that resonates, builds awareness and encourages trial of Glayva among a new younger audience.

Image - Brief - Leaf Book

Colour Layers



















Final Outcome

EVALUATION
With this project I was pretty much developing the idea of the flip book but looking closer into the idea of layering objects and overlapping shape. I started doing some experiments into abstract shapes using vectors in various colours. I started breaking up the colours and applying these to separate layers. These were then printed on acetate, roughly 5 layers per image. These were then compiled into a creative book around the idea of colour and shape. Using the basis of the shape taken from my past leaf flip book project. As a collective I think the pieces work well as an attractive graphic product. The only difficulty is viewing the slides without placing them on a white background.

Web Lesson One

Need your brief
Comes from the client.

Point of the website, Online portfolio, your work.
About us Section

Indexhibit – Good for making simple webpage layouts.


Creating a Website
Create a New folder to put all your tat’ in.

New folder called images


Web Standards
Colour
Depth
Size

Lowest size 800x600


Do not use non-standard fonts. They display as Times Roman on machines that do not have that font installed.


Compressing images for web
Jpeg is a format of compression

PS * File – Save for Web and Devices

Always save stuff lowercase no spaces


Take an idea for a webpage an PS one up. 800x600 Youve taken a snap on ya phone

Image - Flip Book

EVALUATION
Looking at the idea of shape and form, I began by investigating natural forms until I decided on the shape of a leaf. The decision for the flip book was because I wanted to create something that represented a life cycle. In the animation the leafs veins are slowly constructed and the leaf turns green and becomes whole. The leaf then fades to brown and deconstructs. The animation was created in After Effects and outputted as a Jpeg Sequence. These were then printed onto trace as acetate was not available at the time. If I were to create another flipper I’d probably look into trace however the costing of the material is quite high, around ten times that of trace.

Image - Leaf Pages

Open publication - Free publishing - More book

Image - Leaf Sketch

Evaluation OUGD202

The chosen subject for this brief was Top Ten Gangster Films. The reason for choosing this subject was that I wanted a dark gritty base to form the video on, gangsters being a good start.

The research I was looking into at the time was titles from Tropic Thunder, RocknRolla etc. The visual investigations to AE were more towards Photoshop based files that animate in After Effects. What really captured my eye was ink bleeds and artistic strokes being revealed and painted out, examples such as “Silver Sun Pickups – Swoon”. Other research includes cartoon and comic art animated in a very unclean raw state, hard edges, almost undeveloped however this obviously the intended finish. The advertisement I was looking at were things such as the Cadbury Gorilla advert. What I found most effective about this was the slow build up with the inevitable breakdown of the music. Just when the viewer thinks they understand the pace of video, it’s quickly shifted.

Choosing the title films for the show was researched using websites such as IMDB and Rotten Tomato. I looked at both user opinions and film critiques opinions from various other sites to compile the main list and threw in a few British films on top to make it more relevant to a UK show. The chosen channel for the show was C4. The reason due to the similarity of existing shows shown on that channel and the time of ten pm. Top 10 at 10pm.

The music I was looking at was Russian/Italian soundtracks taken from various movie soundtracks researched. The chosen soundtrack to run throughout the video was “Ruskies”, a track taken from the 2000 feature film Snatch.

The initial design work was looking painting over existing iconic imagery from a selection of the films. I started off with an image of the Godfather. The image as taken from Google, colour dropped and painted over using a Wacom to achieve an artistic hand drawn effect. When taken to after effects I experimented using various layers with the Vector Paint tool to slowly paint out individual sections of the image to give the effect that it was being drawn up.

To add some dynamic to the video it was decided that the images would pan around a large textured background. To achieve this I researched some large format texture images of rocks and blended them together using PS. The layers where then parented to the background so that they would stay fixed to the map as the layer moved around.

I was experiencing lot difficulties trying to get the panning to work correcting. Originally I was using all the animated comps in a larger composition, which was parented to the motion of the background. However the complexity of all layers individually animating was causing the file to be almost unworkable.

To get a around this, I enlarged the frame of the original video files (Scarface and Godfather). With a larger background I was then able to mask off the hard edge and have the video file sit softly on the texture background. The comp was then made of 2 videos and the background fixing the running issues and was also a lot easier to work with.

The images are laid out in such as way that they are not centred. Origionally the plan was to incorporate text that would be introduced at the same time as voice over quote. However the text wasn’t really working and the advice from a crit was to loose it altogether as it distracted from the imagery. Could have been developed to work with the video a little better but I don’t think the video is lacking without it.


From advice in crits the video was too linear with nothing interesting and nothing unexpected. From this I decided to create a change in mood. The video now took on darker, grittier side just over half way in. The animation of the boxing glove was used to try and lift the flat paintings and make the video seem more interactive/varied.

I also wanted to get more gritty and darker with the audio and look after the mood switch, so the colour gets a much darker tone, which slowly dips up and down to mimic lighting. The power down fade to black also acts a marker from where the mood shifts and a nice synth soundtrack was added, taken from the film Godfather 2.

The main issues I have with my title sequence is that in my eyes it probably works better as a 50 second advert as appose to title sequence. I’m not sure why it feels like this, maybe because there is so much going on? If I had to revisit this, it would be something I’d have to review to adept to create a more fitting sequence as in my opinion, it’s not quite working as a title sequence yet.

Image - 2D to 3D to... 2D

Evaluation
This project was quite difficult in a way but fun to work with. Difficult, because there was very little control of how the outcome would be received. The original image was of a police man looking at a stopwatch in a city environment. I think I did a decent attempt at recreating the scene in 3D as you can make out the idea of image. The figure is made from play doh and plastasine whilst the backdrop from card. There was no real design decisions to be made for this scene as I was simply following the image but it was a fun project to work with and interesting to see how we interpret another person’s idea.

Final Work

Idents

Packaging

Drawn out sketch of a Tommy Gun




Finals


CD Design

Image - Quotes - Type as image

Evaluation
These images were based around quotes taken from the articles. I think the most successful use of type and image was the 'brief making bread phase'. Shaped in a rounded font and textured in the form of bread these two worked really well in reinforcing the idea behind the text.

Design Development Video

First tests painting Al. Building appearance and use of particles as smoke.



Scaled out version of the map. Speed tests



Use of wiggler on background. Use of panning and parenting.



Development of ident and intergration of music and SFX.



Paint out - Snatch



Up to 30 Seconds, 3 images.



Text, always wanted to incorporate type. Advice from feedback was to keep it largly image based.



Gun - animation of firing.



New colour idea, bullet following path of background. Shoots onto next screen.



Scrapped idea, wasnt working with theme.



Improved animation and pace. Incorporates better to following scene through use of splatters.



New things. From advice in crits the video was too linear with nothing interesting and nothing unexpected. Decided to create a change in mood. The video now starts to take a darker, grittier side just over half way in. Animation of boxing glove to try and lift the flat paintings and make the video seem more interactive.



The glove wasnt really working on it's own so the shatter of the glass was added to create a little more realism. Sound added later. More direct, sudden switch in the mood as well, adding of heartbeats.







A change in sound, change in look. This video was made whilst experimenting with the look and feel of the film. I wanted it to get more gritty and darker so the colour gets a much darker tone which slowly dips up and down like lighting. The power down fade to black also acts a marker from where the mood shifts and a nice synth soundtrack was added, taken from the film Godfather 2.



Text of some of the featured films scaling in time to the heartbeat.

Design Development Image / Asset

Ident - White logo that was set to vivid light in AE



Map



Gun Painting, Chopped up to create moving parts



Buildings





Title Text



Al


Snatch


Glove