For this brief we decided to work on how to get people to tell a lie convincingly. Initially we were looking at the idea of getting people not to lie but we later decided we could have a little more fun with the idea of advising others to lie. We could also take it down a light hearted approach, nothing too serious.
We carried out our initial research in the form of a questionnaire which was passed around the course. From this we found that people do lie but not black lies. The majority of people gave feedback on the fact that they don’t lie regularly, always try to avoid it but if they do it’s only ever small white lies. The most common response was that people would tell a lie to avoid conversation. Examples like questions on partners appearance, “what does this dress look like” – ‘...nice?”. This took us in the direction of producing a form of guideline that could help bad liars survive the day to day situations.
The issue next was deciding what our target audience would respond to, and who exactly our target audience was. Secondary research revealed that lots of people will lie in a workplace to dodge awkward questions from there boss’s or colleagues. Even lying to people to get further in their own careers. In fact the majority of research we uncovered all pointed to work related situations, which is not to say it doesn’t happen anywhere else but it was recorded more in depth to this area.
To make sure we would be maximising our audience we later researched magazines and I started to get a list of age groups that tend to buy the magazines. I managed to find a website full of stats, listing sales per quarter and the target age group for each magazine. The most popular magazines were Heat for women and FHM for men. The design was a double page spread with tips and guides sourced from our own experiences and secondary research.
When it came to designing characters for the spread we wanted them to have a very loose, cartoony feel. We weren’t aiming for formal vectors and symbols, this had to be light. Initial trials in painting the characters weren’t so good. The issue was with the two colours plus stock and getting a colour for the skin and clothing that would also suit the design of the page layout. After a few test with colour we decided on red and black. Not the best colours in the world but it allowed us to get a light fleshy colour and darker tones for the layout.
Overall I think the design was ok. It’s not something that I’m entirely proud of but I think it did answer the brief. The main issue was the limited research into page layouts. When we were conducting the research and decided on which magazines we were using, we bought them and tried to replicate a style that could work within them. But a colour restriction in a full colour magazine was never going to blend and the layout we had wasn’t up to standard of a professional magazine layout.
Appolagise if this is a little hard to read. Will go back and edit if the times there
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