YCN Briefs

Here are the YCN briefs for us to choose from for this module.


20th Century Fox

Tell the engaging and compelling story of ‘Rise of the Apes’ in a way that jettisons conventional movie marketing to make the release the cinematic event of Summer 2011.


Boost

Give this energy brand a Boost; choose your audience, develop a product and packaging, then go to town to promote your product.


British Music Experience

Develop a digital campaign that communicates the richness of the British Music Experience to new visitors.


Direct Line

Ensure Direct Line is at the top of a consumer’s consideration when they’re looking for insurance.


Fairtrade

Create a film which will turn support of Fairtrade into passion for Fairtrade.


Fedrigoni

Bring Fedrigoni’s versatile range of papers to life to ensure they’re the paper of choice for existing and new customers.


Green & Black’s

Give new consumers a motivating reason to trade up to Green & Black’s.


Marks & Spencer

Create a visual identity for our Plan A campaign and develop campaign elements to bring your identity to life!


P&O Ferries

Create a flexible creative campaign that draws on the P&O brand heritage while embracing the future.


SEGA

Create a piece of communication that celebrates the 20th Anniversary of Sonic.


Ted Baker

Devise an integrated campaign for one of Ted Baker’s Product License collections: eyewear, footwear, watches or fragrances.


Thames Clippers

Inspire London’s residents and its visitors to travel by Thames Clippers - the fastest fleet on the river.


The Big Issue

Build awareness and understanding of The Big Issue ethos, business model and product, with a view to increasing reach and levels of audience engagement.


The Open University

Persuade 16 to 18 year olds to study for a degree with The Open University.


Tuborg

Develop ideas that will build the awareness and understanding of the Tuborg brand based on the theme, “Live Unleashed”.


Warp

Design the creative industry or music release of the future.


Whyte & Mackay

Create a compelling campaign that resonates, builds awareness and encourages trial of Glayva among a new younger audience.