Evaluation OUGD202

The chosen subject for this brief was Top Ten Gangster Films. The reason for choosing this subject was that I wanted a dark gritty base to form the video on, gangsters being a good start.

The research I was looking into at the time was titles from Tropic Thunder, RocknRolla etc. The visual investigations to AE were more towards Photoshop based files that animate in After Effects. What really captured my eye was ink bleeds and artistic strokes being revealed and painted out, examples such as “Silver Sun Pickups – Swoon”. Other research includes cartoon and comic art animated in a very unclean raw state, hard edges, almost undeveloped however this obviously the intended finish. The advertisement I was looking at were things such as the Cadbury Gorilla advert. What I found most effective about this was the slow build up with the inevitable breakdown of the music. Just when the viewer thinks they understand the pace of video, it’s quickly shifted.

Choosing the title films for the show was researched using websites such as IMDB and Rotten Tomato. I looked at both user opinions and film critiques opinions from various other sites to compile the main list and threw in a few British films on top to make it more relevant to a UK show. The chosen channel for the show was C4. The reason due to the similarity of existing shows shown on that channel and the time of ten pm. Top 10 at 10pm.

The music I was looking at was Russian/Italian soundtracks taken from various movie soundtracks researched. The chosen soundtrack to run throughout the video was “Ruskies”, a track taken from the 2000 feature film Snatch.

The initial design work was looking painting over existing iconic imagery from a selection of the films. I started off with an image of the Godfather. The image as taken from Google, colour dropped and painted over using a Wacom to achieve an artistic hand drawn effect. When taken to after effects I experimented using various layers with the Vector Paint tool to slowly paint out individual sections of the image to give the effect that it was being drawn up.

To add some dynamic to the video it was decided that the images would pan around a large textured background. To achieve this I researched some large format texture images of rocks and blended them together using PS. The layers where then parented to the background so that they would stay fixed to the map as the layer moved around.

I was experiencing lot difficulties trying to get the panning to work correcting. Originally I was using all the animated comps in a larger composition, which was parented to the motion of the background. However the complexity of all layers individually animating was causing the file to be almost unworkable.

To get a around this, I enlarged the frame of the original video files (Scarface and Godfather). With a larger background I was then able to mask off the hard edge and have the video file sit softly on the texture background. The comp was then made of 2 videos and the background fixing the running issues and was also a lot easier to work with.

The images are laid out in such as way that they are not centred. Origionally the plan was to incorporate text that would be introduced at the same time as voice over quote. However the text wasn’t really working and the advice from a crit was to loose it altogether as it distracted from the imagery. Could have been developed to work with the video a little better but I don’t think the video is lacking without it.


From advice in crits the video was too linear with nothing interesting and nothing unexpected. From this I decided to create a change in mood. The video now took on darker, grittier side just over half way in. The animation of the boxing glove was used to try and lift the flat paintings and make the video seem more interactive/varied.

I also wanted to get more gritty and darker with the audio and look after the mood switch, so the colour gets a much darker tone, which slowly dips up and down to mimic lighting. The power down fade to black also acts a marker from where the mood shifts and a nice synth soundtrack was added, taken from the film Godfather 2.

The main issues I have with my title sequence is that in my eyes it probably works better as a 50 second advert as appose to title sequence. I’m not sure why it feels like this, maybe because there is so much going on? If I had to revisit this, it would be something I’d have to review to adept to create a more fitting sequence as in my opinion, it’s not quite working as a title sequence yet.

Image - 2D to 3D to... 2D

Evaluation
This project was quite difficult in a way but fun to work with. Difficult, because there was very little control of how the outcome would be received. The original image was of a police man looking at a stopwatch in a city environment. I think I did a decent attempt at recreating the scene in 3D as you can make out the idea of image. The figure is made from play doh and plastasine whilst the backdrop from card. There was no real design decisions to be made for this scene as I was simply following the image but it was a fun project to work with and interesting to see how we interpret another person’s idea.

Final Work

Idents

Packaging

Drawn out sketch of a Tommy Gun




Finals


CD Design

Image - Quotes - Type as image

Evaluation
These images were based around quotes taken from the articles. I think the most successful use of type and image was the 'brief making bread phase'. Shaped in a rounded font and textured in the form of bread these two worked really well in reinforcing the idea behind the text.

Design Development Video

First tests painting Al. Building appearance and use of particles as smoke.



Scaled out version of the map. Speed tests



Use of wiggler on background. Use of panning and parenting.



Development of ident and intergration of music and SFX.



Paint out - Snatch



Up to 30 Seconds, 3 images.



Text, always wanted to incorporate type. Advice from feedback was to keep it largly image based.



Gun - animation of firing.



New colour idea, bullet following path of background. Shoots onto next screen.



Scrapped idea, wasnt working with theme.



Improved animation and pace. Incorporates better to following scene through use of splatters.



New things. From advice in crits the video was too linear with nothing interesting and nothing unexpected. Decided to create a change in mood. The video now starts to take a darker, grittier side just over half way in. Animation of boxing glove to try and lift the flat paintings and make the video seem more interactive.



The glove wasnt really working on it's own so the shatter of the glass was added to create a little more realism. Sound added later. More direct, sudden switch in the mood as well, adding of heartbeats.







A change in sound, change in look. This video was made whilst experimenting with the look and feel of the film. I wanted it to get more gritty and darker so the colour gets a much darker tone which slowly dips up and down like lighting. The power down fade to black also acts a marker from where the mood shifts and a nice synth soundtrack was added, taken from the film Godfather 2.



Text of some of the featured films scaling in time to the heartbeat.

Design Development Image / Asset

Ident - White logo that was set to vivid light in AE



Map



Gun Painting, Chopped up to create moving parts



Buildings





Title Text



Al


Snatch


Glove

Image - Scale Format

Shark Tooth Shit



Evaluation
The shape I was given for this brief was teeth. I began by investigating the subject and decided that I would work with shark teeth. There lots of images on this which was great for references. These were categorised from smallest to largest and traced over in after effects. The items were coloured in photoshopped and organised big to small. The shapes are formed in the outline of a tooth and complete with accurate scale markings based on an existing eye chart.

Final Test 50s Layout

Few things I need to tidy up especially towards the end as there's a few dead seconds, but for now, basic draft of sequence.

Untitled from Richard Robinson on Vimeo.

Points to looks at:
Add more paint to the snatch image so where not left looking at a still. Give it reason to be still on screen.
Look at the appearance of the gun, is it working.. not too sure.
Sound effect on gun, put in as a draft but probably need to find something more appropriate.
Look at pace of the text at end.
Get rid of the splatter at the end as it's video material and looks out of place anyway.