| BRIEF TITLE INMORTTUM
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| The Brief | Considerations |
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| A client has approached you by means to generate ideas for an upcoming game that is currently in development. The client is simply generating ideas at this point and is looking at means to target an audience and inform them about the release.
You will need to investigate and demonstrate an appropriate design range that meets the requirements of the brief. This may include Print and/or screen based examples where applicable.
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What do you need to know about the industry and production and what is relevant to your own practice?
How do you communicate your research in a way that is reflective of your creative ambitions?
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| Target Audience | Mandatory Requirements |
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Gaming audience – majority of which are male for this genre of game – Aged between 18-35
Common interests will be similar games such as KillZone, Gears of War and C.O.D.
| Range of appropriately aimed products for promoting this new and upcoming game.
You will need to evidence research into:
Production Methods. Stock considerations
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| Tone of Voice | Deliverables |
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| Educated – Informative and fairly serious whilst playing around with the idea of fun.
| Range Including Posters Special Edition material Merchandise Motion |
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