OUGD 201 EVALUATION

Evaluation…

QuikSilver foundation is a charitable organisation running fundraisers for health and youth charities. The problem I addressed with the foundation was that QS’s current form of fundraising is not something well known. The events that have been run in the past tend to be small functions and individual challenges such as ‘Paddle to Live’.

Incorporating Quiksilver’s Sponsored surf team I’ve proposed a charitable fund raising event. The event is a pay on entry day where you’d be able to view QS’s surfers whilst also being able to purchase low value products as means of donation throughout the day. The events title, Goat Boater is a derogatory term used in the early 80’s onwards, meaning ‘New Surf’.

An identity was formed around the image of goats and the colour palette was taken from colours of coral and the ocean. To promote the event posters were made using the same coral colours seen in the ‘Goat Boater’ identity. It’s intended purpose would to be shown around the city acting as a method of awareness to the day. This is a large format product intended to show impact through bold shape and colouring. I’d say the poster is sufficient in it’s effectiveness however for me there was always something missing. I initially struggled to find a strong colour to use for the bottom of the page as most clashed against others or drew attention away from the central image.

Alongside the poster we have the smaller A6 Leaflet intended to be distributed around location. This could be included and or printed in relevant magazines to gain maximum awareness to the event and cause. The flyer uses a slightly different colour palette to the poster. With the flyer I went for a much milder colour in comparison to the blue as seen on the poster. I think this probably is a better colour choice but when tested on the landscape poster it didn’t work at all as there was simply too much of a dull colour.

The banner is completely different to the other design work and intends to create a more striking point, something that could not be as so easily achieved with the GB’ colour palette.. The banner’s intended use was for location dressing and to display the relevant sponsors so it needed to stand out so it very clearly underlined the event, GOAT BOATER, and all the relevant sponsors that were to be involved in that event.

As far as products were concerned, I believe I did a fairly decent job. My main goal for this project was to make design that little bit more interesting. The problem I originally identified with existing charitable products was that they didn’t really serve purpose or had no real functionality. I wanted the viewer to look at the design and take it from something flat to 3D in there own interpretation. This way I believed it would make it more personal and hopefully make it something they’d want to keep.

A range of products that supported this idea were soon produced such as Quik Cards, and Quik Fold, named using the first part of the branding name, QuikSilver. All the products are aimed at youth market and upwards, so the idea of them being able to be creative with the work was something I felt was really important, and that physical interaction might hopefully make it seem more valuable and not throwaway.

‘Quik Cards’ are packaged as a set of 50 cards. The cards are pre-cut so that they can be taken from 2D to 3D in an infinite amount of ways. The designs are based around sections of the previous poster art and other new pieces designed around the idea of surf culture, through shape and colour.

‘Quik Fold’ The idea behind this was the want to take an image off the page and make something interactive that the user could engage with. The Quik Fold works from a net which would be printed to the reverse of all the posters in the GB’ range. The posters would perforated so that can be easily popped out from the sheet and ‘Quikly’ made.

Branching off from this I also made a unisex T Shirt supported by a further 3 Quik designs. The Goat Boater colour palette was slightly altered to adhere to the unisex needs of the products; however it still retains the branding and identity of the event.
The shirt was something that I wanted to create from the start. Quiksilver’s branding awareness is largely achieved through its range of apparel, so clothing was something I wanted to get right. The issue with clothing in relevance to the idea behind the event was costing. I could have easily gone off and produced a range of 10 shirts to be sold at the event but why would I, would they sell? What needed to be addressed was the context. This is a charitable event so the product range shouldn’t necessarily go to the extent of an entire range as this is unrealistic. To narrow this down, the unisex shirt made perfect sense as it could be something that can be batch produced in a range of sizes and we don’t need to make 50 of each etc. The shirt features the main branding being the Goat Boater logo in simple soft colours.