Confirmed Colour Palette

This is the colour palette I'll be working with from now on. The bottom two may not get used, they're more shades of the above. Using this palete however should support the consistancy of the events design.

Possible Product Range POSTER

Second Idea, a little more basic, probably more effective in impact but still a tad busy.. The colour scheme on this however is something I really think is working. The pallete itself is based around the colours of coral and I've also tried to make the shapes reflect.

Out of all the colour tests so far, these really do seem to be complimenting each other well. They're relevant to the idea of water sport and are bright, drawing attention from the viewer.




Colour Variant that wasn't so successful :




Process

Possible Product Range POSTER

Feel like I'm starting to get somewhere with my design development now. As mentioned before it's tricky when working with an established brand to not look like your ripping off the exhisting style. I hope what's starting to show with this is the blend between the current style and my own take on top of that.

Liking the style though, something that I'll develop across some of the other products, see how it works in context etc..


Process

Product Range Shirts Tests

Here are some Quik designs working with vectors again. Not all of these have really being successful. I personally prefer the blue designs below although they do look a little like rash shirts (heat insulators for cold water surfing)

Second to these I also think the lime green images are also working slightly better. I reckon it's the vibrant colouring that is really making the designs stand out a little more. These designs are all full size prints that wrap around the T. This is mostly seen on more expensive products so this may have to be sacrificed to meet costing.

The product above are taken from my secondary research into the QS product range. Used as inspiration to my own ideas above..

Design Feedback

I conducted a ‘Quik’ questionnaire to 38 of my friends based on the initial design work. The feedback I received was that the digital paint idea wasn’t working and that I should continue to develop the vector based work.

It’s a shame really but as I personally prefer digital paint but I have to agree that in relation to the brand it is pretty out of place. I will however try blend in some other mediums to further develop the vectors.

The issue that I’ve come across is that I have all these shapes that sort of relate to the idea of modern trends with some beach refs such as the bones vectors but nothing really shouts Quiksilver to me. Going to have to develop this a little more, maybe try an incorporate the surf feel into the work and also run some tests at incorporating the charity.

Design Test

Moving away from vector work, a more traditionaly style? PS paint anyway.. Need to decide on a style that works best with the brand. I like this as a test piece but in all this probably isnt Quicksilver






Colour Vary



Process

How can Nets be interesting... Continued from DC

Possible Design
Truncated Icosahedron

Possible Product Range

As already mentioned on DC, I'm looking more towards interactive design to make the products more appealing and saleable for our charity.

From looking for more net ideas I came across a cut card net. Simple design that features credit card size pieces with cut lines so that they can be arranged, stacked and built up to any shape.

VERY appealing and something that I believe would definitely appeal to our young TA. Products could prove an effective seller and be cheap to produce.

Small cuts were taken off my origional initial/developed ideas. See below-

Quiksilver Initial Ideas

Some intial design ideas taken from research. After going through the research and analysiing the QS product range i started to get a few ideas for what style I saw the project going. Just some early ideas below...








Texture Test

Quicksilver Colour Ideas/Tests

I did a few images below depicting some of the posibilties of the waters colour pallete.



Posted by RL Robinson at 11:29